Craft Beer Companies Choose Collaboration Over Trademark Litigation

In early 2004, Russian River Brewing and Avery Brewing discovered they had a problem. Both breweries were selling a Belgian-style ale called Salvation, and both were concerned about how to resolve the conflict. Meeting in person, Vinnie Cilurzo and Adam Avery came up with a novel resolution: combine the two ales into a single product and call it “Collaboration, Not Litigation.”

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In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas.  He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time.  Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.