No Labels on Cans? All About Coke and Trade Dress

Coca-Cola introduced a new version of its red can in Middle Eastern countries. The biggest change, it leaves out the words “Coca-Cola” all together, featuring only a white ribbon on a red can and the words “Labels are for cans, not people.” While this is part of a marketing campaign connected to social activism, it is also an interesting lesson in branding and trademarks.

Could you identify your favorite products without their labels? Read more about Trade Dress Protection.

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In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas.  He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time.  Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.