Trademark Management: The SEC and Jeb Bush

Republican presidential candidate Jeb Bush is ready to take the South. But the Southeastern Conference doesn’t want to appear like it is along for the ride. Within days after Bush rolled out branded merchandise in preparation for a road trip to states with SEC universities, the SEC negotiated with his campaign to change the trip’s associated logo because it said the logo closely resembled the conference’s own.

Was Jeb Bush's campaign logo within "fair use"? Read more about Trademark Management.

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In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas.  He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time.  Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.