Two owners of a “Land O’Lakes” trademark recently went head to head in a Seventh Circuit trademark dispute. They made for unusual adversaries—one is in the business of selling dairy products like milk, butter, and cream, the other of selling fishing tackle. And for that reason, a three-judge panel dismissed the case; neither was likely to do much damage to their counterpart. The dairy manufacturer named Land O’Lakes is perhaps more well known. 

Learn why industries matter when it comes to disputes between identical trademark holders. Read more about Trademarks.

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In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas.  He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time.  Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.