eCommerce and the Importance of Privacy Policies

A privacy policy, also known as an information management policy, is an agreement between a website operator and a website user that determines how the operator intends to use, collect, store, share, and protect the data that the user shares through interactions with the website. Even a little more than a decade ago, some commercial websites did not have privacy policies, but now, virtually all websites have one. These policies, which should be separate from the website’s terms of use agreement, are a necessity for several different reasons.

What two questions should a privacy policy answer for website users? Read more about how your information is collected online.

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In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas.  He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time.  Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.