Weekly IP Buzz for the Week Ending December 25, 2020
In this week's post, we see that EU Member states are expected to conform to the EECC directive by the end of December 2020.
Plus, for trademarks to become holiday brands, there is a need for proper advertising as well as continuous enforcement and monitoring to safeguard the brands and maintain consumer loyalty.
The EECC Directive is EU’s Latest Regulation to Promote and Enhance Privacy Protections in Electronic Communications
As December winds down, the European Union’s Electronic Communication Code (“EECC”) is close to final adoption as member states of the European Union (“EU”) must ensure that their current regulations are in accordance with the EECC by the end of 2020. The overarching objectives of the EECC directive are aimed at promoting high-capacity networks, efficient infrastructure-based competition, development of internal markets across the EU, and the protection of consumers.
The EECC is a new directive for the EU, designed to consolidate and rework existing regulations that oversee communication networks and services of the member states of the EU. While the EECC has not fully come into effect yet, a variety of preexisting directives and regulations already complement and support the EECC. Experts in privacy law point out that EU directives such as the e-Privacy Directive, the Roaming Regulation, the Radio Spectrum Decision, and the Telecoms Single Market Regulation all share similar aims and should coordinate with each other nicely. Currently, the EECC is expected to affect all electronic communications services and networks across the EU.
Read more here.
Building Trademarks Into Holiday Brands
As the second decade of the 21st century comes to a close, many consumers appear happy to have a holiday season to help place focus on good, cheerful things and away from the thoughts of what 2020 had to offer the world. Likewise, large brand owners have managed to continue to provide a plethora of advertisements to help consumers focus on holiday cheer, while working to catch profits in the biggest time of year for consumer spending. So, do some brands make Christmas?
Building a name brand with a coveted and loyal consumer following is every growing company’s wish for success. And during the holiday season, when consumers are most easily carried away with ideas of what creates an ideal holiday event, memory, or feeling, consumer brands often advertise to pull at heartstrings or conjure “needs” for emulating the perfect holiday with their products. Brand advertising at a grand scale is expensive, but highly effective when done properly.
Some brands have not only built household names, they have managed to use campaigns around Thanksgiving, Christmas, and the New Year season to help them become somewhat synonymous with the holiday season, and in consumer minds, as staples to help round off the season properly.
Find the full article here.
Click to read the previous Weekly IP Buzz on Thriving Attorney.
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In addition to publishing Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas. Click to read more about Darin Klemchuk's practice as an intellectual property lawyer as well as IP mediation services. For more on the latest developments in IP law, see Ideate blog and IP Questions Answered blog.