Weekly IP Buzz for the Week Ending January 29, 2021
In this week's post, we see that the intertwining of technology and personal data has resulted in the call for stronger encryption when it comes to protecting user data. But as encryption methods have become stronger, there has been a correlating rise in the demand for access, in the form of encryption backdoors, from governments and law enforcement agencies.
Plus, as online marketplaces provide easy platforms for both legitimate and illegal, counterfeit sales of product, Amazon offers Amazon Brand Registry to help provide additional tools to identify and stop illegal sales.
Encryption Backdoors: Do They Create More Concerns Than Good?
Security experts and privacy law proponents have long touted privacy concerns about unintended access or data breaches. With each new year, company privacy policies or governmental legislation has been rolled out to strike a balance between affording any user a meaningful level of protection without completely denying access to the wealth of personal data collected on consumers. But while companies often claim that their collection of analytics is at an aggregate level or that any data they do collect is used to curtail the experience of a user through targeted advertising, it still stands that the overall wealth of information collected about users has been increasingly pursued by a number of third parties that often now include government agencies and/or foreign powers.
And as such, while privacy experts have seen a sharp increase in the demand for stronger encryption, there has been a correlating demand for easier access to such data in the form of encryption backdoors.
Read more here.
The Use of Amazon Brand Registry for Brand Protection
Brand protection – two of the most important terms in the modern online marketplace. In a world of international online sales, where not all sellers are subject to intellectual property laws in the United States, what does brand protection look like? For manufacturers and brands selling on Amazon, brand protection begins with Amazon Brand Registry.
In Amazon’s own words, “…Amazon Brand Registry is available to sellers who manufacture or sell their own branded products. Manufacturers can enroll their brand in the Amazon Brand Registry and register themselves as the brand owner. The goal … is to make it easier to manage their own brands and list their products on Amazon.” Not only can Brand Registry provide an additional layer of protection to your brand, it can increase the appeal and value of your private label FBA (Fulfill by Amazon) business by signaling to potential buyers or investors that you are a trusted and established brand protected from unauthorized third party counterfeiters.
Find the full article here.
Click to read the previous Weekly IP Buzz on Thriving Attorney.
For more posts, see our Intellectual Property Law Blog.
--------
In addition to publishing Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas. Click to read more about Darin Klemchuk's practice as an intellectual property lawyer as well as IP mediation services. For more on the latest developments in IP law, see Ideate blog and IP Questions Answered blog.