Weekly IP Buzz for the Week Ending October 18, 2019
In this week's post, we look at viewers becoming savvier about skipping commercials and other advertisements, and companies seeking brand recognition through television shows and video games. This trend is taking “product placement” to a new level and also raising interesting legal issues.
Also, with new data protection regulations rolling out, the need for preemptive action for compliance is important. Companies should audit internal procedures and make new ones while consulting counsel regarding the effect of new regulations.
Companies Seek Brand Recognition Through Commercials Within TV Shows, Video Games
As public households begin to increasingly rely on DVR to skip commercials and ad-blocking software to block ads from appearing on their browsers, brand owners have had to adjust and come up with new ways to grow their brand recognition among consumers. In order to do this, marketing campaigns have begun to include their products into the content of the television series or video games themselves.
For instance, Coca-Cola was able to sign an incredibly lucrative advertising campaign with Netflix’s popular original series, “Stranger Things” to have the Stranger Things characters not only drink the soda in the series, but actually praise and debate the taste of “Classic” Coke versus “New” Coke, which was a historically accurate product offering that would have debuted during the time that Stranger Things is set during.
Read more here.
To-Do List for Companies Seeking Compliance with New Data Protection Regulations
As more and more states pass data privacy and protection legislation in an effort to protect consumer data, companies should look inward to determine whether they can meet new state regulations and guidelines, as well as the European Union’s General Data Protection Regulation (GDPR). This to-do list can help companies quickly get up to speed to work toward the requirements and compliance with new data protection regulations.
Items on the list include conducting an audit of current data protection policies and protocols, creating new processes and procedures to ensure compliance to the new data protection regulations, and more.
Read the full article here.
Click to read the previous Weekly IP Buzz on Thriving Attorney.
For more posts, see our Intellectual Property Law Blog.
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Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas. He also co-founded Project K, a charitable movement devoted to changing the world one random act of kindness at a time, and publishes Thriving Attorney, a blog dedicated to exploring the business of the practice of law, productivity and performance for attorneys, and other topics such as law firm leadership and management, law firm culture, and business development for attorneys.
Click to learn more about Darin M. Klemchuk's law practice as an intellectual property lawyer.